Showcasing Impact: Gen Z's Project & Gig Economy Experience

Show Impact with the CAR/STAR Method

Show Impact with Quantifiable Results: Employers don't just want duties; they want to see measurable value. Every bullet point should answer the question: "So what?"

Use the CAR/STAR Method: Use the Challenge-Action-Result (CAR) or Situation-Task-Action-Result (STAR) method to structure every bullet point.

Leverage Digital Data

For Gen Z, quantifying results is easier than ever. Look beyond sales and use metrics from tools you already use:

  • Content Creation: Increased engagement by 40% on our university club's Instagram channel by implementing a new video content strategy.
  • Development/Design: Reduced website load time by 1.5 seconds using optimized image compression, improving UX.
Power Verbs & Alternative Experience

Use Power Verbs: Start bullet points with strong action verbs that reflect high-impact work: Spearheaded, Optimized, Launched, Analyzed, Automated, Developed, Engineered.

Education & Alternative Experience Balance: Traditional work experience is not the only path for Gen Z. Use these strategies to highlight your real-world skills and make your non-traditional experience count.

Showcasing Impact Visual
Showcase Side Hustles & Gig Economy Work

Frame your gig work and side businesses as professional experience using formal titles.

  • Content Creation/Social Media: List it as "Freelance Social Media Manager" or "Independent Content Strategist."
  • E-commerce/Sales: List it as "E-commerce Manager" or "Small Business Owner." Focus on results: Generated over $8,000 in total revenue by managing product listings and fulfillment for a niche Etsy store.
Transferable Skills from Clubs & Volunteering

Treat club leadership roles or volunteering as genuine jobs. Focus on the hard skills used, not just the title.

Example: Instead of "Treasurer of the Chess Club," write: Managed and balanced a $2,500 annual budget, utilizing Microsoft Excel for detailed reporting and forecasting. (Highlights Budgeting and Excel skills.)

The Essential "Projects" Section
  • For entry-level candidates, this section should often be placed above traditional "Work Experience."
  • What to Include: Highlight Capstone projects, independent coding projects (with a GitHub link), large-scale digital marketing campaigns, or case studies from relevant coursework.
  • The Link-Out Strategy: For every project, include a clickable hyperlink to the live site, portfolio piece, or repository.