Showcasing Impact: Gen Z's Project & Gig Economy Experience
Show Impact with Quantifiable Results: Employers don't just want duties; they want to see measurable value. Every bullet point should answer the question: "So what?"
Use the CAR/STAR Method: Use the Challenge-Action-Result (CAR) or Situation-Task-Action-Result (STAR) method to structure every bullet point.
For Gen Z, quantifying results is easier than ever. Look beyond sales and use metrics from tools you already use:
- Content Creation: Increased engagement by 40% on our university club's Instagram channel by implementing a new video content strategy.
- Development/Design: Reduced website load time by 1.5 seconds using optimized image compression, improving UX.
Use Power Verbs: Start bullet points with strong action verbs that reflect high-impact work: Spearheaded, Optimized, Launched, Analyzed, Automated, Developed, Engineered.
Education & Alternative Experience Balance: Traditional work experience is not the only path for Gen Z. Use these strategies to highlight your real-world skills and make your non-traditional experience count.
Frame your gig work and side businesses as professional experience using formal titles.
- Content Creation/Social Media: List it as "Freelance Social Media Manager" or "Independent Content Strategist."
- E-commerce/Sales: List it as "E-commerce Manager" or "Small Business Owner." Focus on results: Generated over $8,000 in total revenue by managing product listings and fulfillment for a niche Etsy store.
Treat club leadership roles or volunteering as genuine jobs. Focus on the hard skills used, not just the title.
Example: Instead of "Treasurer of the Chess Club," write: Managed and balanced a $2,500 annual budget, utilizing Microsoft Excel for detailed reporting and forecasting. (Highlights Budgeting and Excel skills.)
- For entry-level candidates, this section should often be placed above traditional "Work Experience."
- What to Include: Highlight Capstone projects, independent coding projects (with a GitHub link), large-scale digital marketing campaigns, or case studies from relevant coursework.
- The Link-Out Strategy: For every project, include a clickable hyperlink to the live site, portfolio piece, or repository.