Digital-First Resume Strategy: ATS & Search Optimization
Clean Formatting is Non-Negotiable: Recruiters spend 6–8 seconds scanning resumes. Use a clean, single-column format, common, easy-to-read fonts (like Calibri, Arial, or Georgia), and clear, standard section headers ("Experience," "Education," "Skills").
The ATS can't read images, graphics, charts, or text in headers/footers. Keep all critical information (contact info, skills) in the main body.
Stick to one page unless you have 10+ years of relevant experience. Use a Reverse-Chronological or Hybrid format (most ATS-friendly).
Save as a PDF or .docx (if the application system specifies a preference). PDF is generally safest to preserve your formatting.
Customize Keywords from the Job Description (JD): This is the single most important ATS hack. Look for both hard and soft skills, certifications, and responsibilities, and incorporate them naturally.
Noun Phrases: Search for specific tools and titles (e.g., "SQL database management," "Adobe Creative Suite," "Enterprise Resource Planning (ERP)").
Acronyms & Full Spellings: Include both the full term and the acronym for important keywords (e.g., "Search Engine Optimization (SEO)").
Show, don't just tell. Instead of listing duties, highlight achievements using the "X-Y-Z" formula (Achieved X as measured by Y by doing Z).
Example: "Increased social media engagement by 35% (Y) in six months (X) by launching a new content strategy (Z)."
Before hitting "submit," use a free online ATS checker to paste your resume and the job description. Aim for a match score of 80% or higher to confirm your resume is parsable and keyword-optimized.