Responsible for developing a new product line into a profitable product line, or expansion of existing products into new regions and/or major customer through PLM team/s. Strong emphasis on bringing new products and line extensions to market but also has overall product line management responsibility. Responsibilities include product line strategy, new product development, pricing, profitability, and marketing. In addition to classic product management functions, individual will successfully commercially manage new products transitioned from a second product management team. Position has cross-functional responsibility working with Sales, Engineering, Manufacturing, and Distribution Channels. Recruit, select, manage and develop employees.
Duties & Responsibilities:
- Manage the product life cycle. Accountability for the product lines P&L, including: revenue attainment, gross margin and operating income. Supports sales and marketing efforts by leading research of market opportunities and competitors with existing product line in assigned markets. Manage and develop sales and marketing presentations where additional technical expertise is required on specific solutions, applications, architectures, or assigned markets. Responsible for providing expertise and maintaining product evaluations on competitive product offers and acts as main customer contact on issues related to the product.
- Through close contact with target market and customers, responsible for new product visioning and idea generation. Attends trade shows, reviews market / trade publications and interfaces with sales workforce. Participates in technology and product roadmap development. Develops business cases for new product development including financial evaluations (RR, ROI, OPP, Cost), competitive and market analyses, customer needs, critical success factors, sales justifications, and other business case components. Defines target markets / customers and product positioning.
- Develops product definition including price, cost and performance objectives, reliability and functional features, manufacturability, and life cycle forecasts. Identifies and selects sales channels to distribute products to targeted markets / customers. Develops new production introduction plan.
- Responsible for the launch of new products. Initiates and participates in the development of all marketing collateral material. Establishes sales promotions and special incentive programs. Prepares technical databases for proposal generation. Develops and conducts product, market and application training. Ensures successful transition to manufacturing. Supports sales through joint sales calls. Conducts product review meetings. Establishes and monitors product introduction budget
- Responsible for profit and loss (P&L), evaluating, recommending and initiating cost reductions, discount analyses and inventory levels. Develops and evaluates opportunities for new products and / or line extensions. Identifies new target markets and related strategies.
- Recruit, select, manage and develop employees. Make decisions regarding hiring, promotions, salary adjustments, discipline, and any other changes of employee status.
Education & Experience
- Bachelor's degree in related curriculum such as business administration or related fields
- 12 years of combined product management and professional service experience; 5 years of management experience
