Integrated Marketing Communications Lead - Kohler Ventures
Work Mode: Hybrid
Location: Hybrid, 3 days/week onsite in Palo Alto, CA or New York City, NY
Opportunity
KohlerVentures is an independent company wholly owned by Kohler Co., global leader in the manufacture of kitchen and bath products, tile andhome interiors, and an international host to award-winning hospitality andworld-class golf destinations. Our mission is to build new digitalbusinesses that empower consumers to lead healthier lives. We explore howfamiliar experiences can be enhanced and innovations developed through theintegration of leading-edge technology, science, and design. Come join us as webuild a best-in-class global multi-disciplinary team across artificialintelligence, machine learning, design, advanced software and hardwareengineering, strategy, venture investments, sales, marketing, and partnerships.Our locations are Palo Alto, CA US, New York City, NY US, Kohler, WI US, Seoul,Korea, and Tel Aviv, Israel.
We are seeking an Integrated Marketing Communications Lead to manage Kohler Ventures’ voice across platforms. You will be responsible for developing and executing our social media and community management, influencer marketing strategy, assisting with PR and communications, and creating engaging content.
This is an individual contributor role reporting to Director of Commercial - Kohler Ventures.
SPECIFIC RESPONSIBILITIES
- Define and execute the social media strategy of a new health and wellness venture
- Set up and manage social media accounts (Instagram, Facebook, Pinterest, YouTube LinkedIn, TikTok, X, etc.)
- Create, curate and publish high-quality, engaging content that resonates with our target audience – in partnership with content publishers
- Develop campaigns around key launches and brand moments for KV. Own ongoing social content calendar in alignment with the product and marketing calendar
- Engage with our online community, responding to comments, messages, and mentions in a timely and professional manner
- Create an influencer framework and strong network of micro, nano, macro influencers and ambassadors that support both paid and organic initiatives
- Develop and distribute PR communications that engage and influence external audiences with a strong focus on building brand love and brand awareness
- Advise on goals, strategies, and tactics to drive media coverage and enable reach upon new consumers and key opinion leaders across business, consumer, and trade press
- Stay up to date with industry developments, wellness trends, social media trends, tools and applications
- Works closely with other members of the Kohler Ventures Commercial team and select external agencies
Skills/Requirements
- Bachelor’s degree from a top tier US institution in Marketing, Communications, or a related field
- 4+ years of experience in social media management, preferably in the wellness and tech industry
- Demonstrable track record of leveraging social media and influencer marketing to build brand awareness, engagement, and drive online sales within a zero to one new business build or high growth business unit
- Excellent written communication skills – strong fluency in English, excellent diction, refined and polished writing
- Proven ability to manage a social media crisis while maintaining brand principles and emotional composure
- Proven ability to stay focused on the customer and maintain the reputation of the brand at all times
- Strong understanding of social media and social listening platforms, algorithms, and best practices with a keen interest in staying up to date
- Proficiency in content creation tools and video editing software
- Previous experience working in a wellness or tech startup is a plus
- Positive, can-do attitude with a strong sense of ownership and ability to drive work forward
- Travel requirement: Approx. 10%
#LI-NR1
#LI-Hybrid
The approved base salary range for this position is$104,700 - $130,850. The actual base salary offered to a candidate may behigher than the approved range. This will vary depending on a variety offactors including the candidate’s experience, their education, and the worklocation. This position is subject to Area Salary Differential (Cost of LivingAdjustment) that ranges from 24.5%-30% of base salary for the San Francisco Bayarea. The approved base salary range including ASD for this position is $136,110- $170,105 depending on location. In addition, this position is eligible for aperformance bonus and a special project incentive. Available benefitsinclude medical, dental, vision and 401k.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.
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