The Exodus Road (TER) envisions a world where no human is bought, sold, or exploited. We disrupt the darkness of modern-day slavery by making human trafficking crime more dangerous, equipping communities to protect the vulnerable through training and education, and walking with survivors as they walk into freedom. With a proven track record of impact and strong international teams and partners, TER is a leading anti-trafficking organization in the six countries where it operates. While engaging with international teams and partners, TER’s office in Colorado Springs primarily focuses on fundraising, administration, marketing and communications, and data-driven systems that impact the entire organization.
Reporting to the VP of Global Communications, the Digital Marketing Director (DMD) serves as an integral member of the Global Communications Team, leading the organization's digital marketing strategy and funnel optimization efforts. The Digital Marketing Director oversees digital marketing initiatives and is responsible for architecting, directing, and continuously optimizing donor acquisition and engagement funnels from awareness through conversion and retention in partnership with, and at the direction of, the VP of Global Communications.
The DMD will possess a unique blend of strategic funnel expertise, advanced technical skills, and collaborative leadership abilities. Challenged to drive measurable growth through sophisticated digital strategies, manage complex funnel optimization projects, and partner effectively with Global Communications team members, a successful Digital Marketing Director understands how to translate organizational objectives into high-performing digital experiences that drive sustainable growth and engagement. The role requires expertise in email management systems, prospecting methodologies, SEO optimization, paid advertising, and cross-functional collaboration with designers, copywriters, and other creative professionals.
Funnel Strategy & Optimization Leadership
Design and optimize organizational marketing funnels from initial awareness through conversion and long-term engagement
Design and implement sophisticated email management systems, including drip campaigns, behavioral triggers, lead nurturing sequences, and lifecycle marketing
Develop and execute advanced prospecting strategies utilizing multiple touchpoints, lead scoring, and progressive profiling
Create and optimize landing pages, lead magnets, and conversion paths to maximize funnel performance at each stage
Implement comprehensive funnel analytics, A/B testing protocols, and conversion rate optimization strategies
Direct Global Communications team efforts in SEO strategy, including keyword research, content optimization, technical SEO, and link building to drive organic funnel traffic
Manage and optimize paid advertising campaigns across Google Ads, Facebook, LinkedIn, and other platforms with a focus on funnel efficiency and cost per acquisition
Develop retargeting and remarketing strategies to re-engage prospects at various funnel stages
Create advanced segmentation strategies for personalized funnel experiences based on behavior, demographics, and engagement levels
Digital Platform Management & Website Excellence
Collaborate with the VP of Global Communications to monitor organizational website performance, focusing on optimizing for search, user experience, and conversion funnel efficiency
Collaborate with the Creative Director and other team members to implement website design, email design, and digital platform experiences that support funnel objectives
Maintain and develop effective use of key platforms (WordPress, Virtuous, etc.) to support advanced funnel strategies
Email Management & Lead Generation Excellence
Design and execute sophisticated email marketing funnels, including welcome series, nurture campaigns, re-engagement sequences, and conversion campaigns
Implement advanced CRM email automation workflows based on user behavior, engagement levels, and funnel position
Develop comprehensive prospecting systems, including lead magnets, progressive profiling, and multi-channel outreach strategies
Manage email deliverability, list hygiene, and compliance with data privacy regulations
Creative Collaboration & Content Strategy
Partner with team members to develop a content strategy for both small-scale and large-scale projects, integrating funnel strategy with compelling creative execution
Collaborate with designers, copywriters, content creators, and other creative professionals to execute integrated campaigns optimized for conversion
Work with Global Communications Team members to align digital strategies with broader organizational messaging and brand guidelines
Ensure all digital creative outputs are optimized for conversion and aligned with the overall digital marketing strategy
Analytics & Performance Management
Report on comprehensive funnel metrics, including conversion rates at each stage, cost per acquisition, lifetime value, email deliverability, open rates, click-through rates, and revenue attribution
Conduct ongoing A/B testing of funnel components, including emails, landing pages, ad creative, and calls-to-action
Create comprehensive funnel reporting dashboards for leadership visibility into performance metrics
Present performance results and strategic recommendations to VP of Global Communications
Experience & Education
8+ years of experience in digital marketing or advertising with proven funnel optimization expertise
5+ years of experience creating and optimizing marketing funnels from concept to execution with measurable results
Experience developing digital strategies while managing implementation on time and on budget
Demonstrated ability to create integrated content across all digital marketing channels
Bachelor's or Master's degree in marketing, communications, digital marketing, or related field
Demonstrated experience in funnel architecture, design, and optimization across multiple channels and touchpoints
Demonstrated experience of email marketing platforms, automation workflows, deliverability optimization, and advanced segmentation strategies
Proven expertise in paid advertising platforms (Google Ads, Facebook, LinkedIn) with a focus on funnel metrics and optimization
Experience with marketing automation platforms, CRM systems, and funnel analytics tools
Proficiency with A/B testing tools, heat mapping software, and conversion rate optimization platforms
Leadership & Collaborative Skills
Experience working in cross-functional creative environments where multiple disciplines contribute to campaign success
Service-oriented team player with a passion for organizational mission and the ability to work effectively in a creative environment
Exceptional communication and interpersonal abilities to interface with creative professionals, stakeholders, and leadership
Ability to translate complex digital marketing concepts into actionable creative briefs and strategic direction
Strong copywriting skills with great attention to detail and the ability to optimize messaging for conversion
Experience presenting digital marketing strategies and results to executive leadership
The DMD would be expected to work a 40 hour work week, 24 hours (3 days per week) in office working closely with the Marketing and Communications team and other departments, and 16 hours (2 days per week) working from home
What Does Success Look Like?:
30 Days - Foundation & Assessment
Complete comprehensive audit of existing digital marketing funnels, email systems, website performance, and paid advertising campaigns
Establish baseline metrics for all key performance indicators, including conversion rates, email deliverability, organic traffic, and paid media ROI
Build relationships with Global Communications Team members and key stakeholders across departments
Begin implementing quick-win optimizations to existing funnels and email campaigns
Establish regular reporting cadence with VP of Global Communications
60 Days - Strategy Development & Implementation
Develop a comprehensive 12-month digital marketing strategy with a detailed funnel optimization roadmap
Launch first major funnel optimization initiative with measurable improvement targets
Implement advanced email automation sequences and begin A/B testing key funnel components
Optimize at least 3 high-traffic landing pages for improved conversion rates
90 Days - Growth & Optimization Results
Demonstrate measurable improvements in key funnel metrics: 15%+ increase in email conversion rates, 20%+ improvement in landing page performance, or 10%+ reduction in cost per acquisition
Successfully launch and optimize a major integrated campaign in partnership with the Global Communications Team
Complete optimization of email deliverability and list management systems with improved engagement metrics
Present quarterly performance review with documented results, lessons learned, and strategic recommendations for continued growth
Build strong collaborative relationships that enable effective cross-departmental digital marketing support
The Exodus Road does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. TER is a nonsectarian nonprofit, and all salary ranges are determined by a third-party consultant and deemed as fair and competitive in the state of Colorado.
PandoLogic. Keywords: Online Marketing Director, Location: Colorado Springs, CO - 80909
