$80,000 - $96,000 yearly
Auto Club Of Southern Calif
Costa Mesa, CA, USA
Marketing Manager Lead the enhancement of AAA’s direct mail and print program across Membership and Insurance, focusing on improving response through data-driven marketing strategies. Develop plans that leverage testing, analysis, and ongoing optimization to meet acquisition, upsell and cross-sell goals. Oversee the marketing strategy for designated product lines across multiple markets, using data insights to maximize performance. Responsibilities Utilize reporting and data analytics to make informed, real-time decisions that improve campaign outcomes. Implement direct mail, print, and other marketing channels with a focus on performance measurement, adjusting strategies based on testing and audience response to continuously improve results. Collaborate with cross-functional teams to manage multi-channel marketing efforts, ensuring seamless integration across media channels. Manage agency relationships, negotiate contracts, and oversee multi-million-dollar budgets...