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CRM Specialist

SweatHouz (SWTHZ) • Full-time • Atlanta, GA, US • 2d ago

About the Role

Sweathouz is looking for a detail-driven and data-minded CRM Specialist to bring our customer journey to life through targeted, high-performing email and SMS campaigns. Youll be the engine behind our lifecycle marketing programbuilding and optimizing campaigns that engage, retain, and convert members across the Sweathouz ecosystem.

In this role, youll own the execution: scheduling sends, managing segmentation, QAing automations, tracking performance, and ensuring every message hits the mark. Youll collaborate closely with brand, creative, and media teams to make sure our communications feel personal, timely, and on-brand.

What Youll Do

Build, test, and schedule email and SMS campaigns across lifecycle stages
Maintain CRM segmentation, tags, lists, and automation flows
Monitor campaign performance (open rate, CTR, conversion, unsubscribes) and flag trends
Support A/B testing and optimization efforts across copy, subject lines, and send times
Assist with building or editing campaign landing pages
Ensure campaigns comply with CAN-SPAM, TCPA, and other legal/privacy standards
Collaborate with cross-functional teams to align messaging, timing, and creative
Document processes and maintain accurate campaign tracking

What Youll Bring

23 years of hands-on experience in CRM or lifecycle marketing
Experience using tools like Klaviyo, HubSpot, Iterable, Salesforce, or similar
Strong attention to detail and QA instinctsespecially around scheduling and automations
Familiarity with KPIs like open rate, CTR, ROAS, and unsubscribe rate
Ability to work collaboratively and communicate across teams
Bonus: Experience with MindBodyOnline (MBO), wellness/fitness brands, or HTML for email

Compensation details: 58000-85000 Yearly Salary

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