Job Title: Associate Director, Consumer Marketing – US Rare Hematology
Location: Cambridge, MA
About the Job
This role will drive consumer digital marketing efforts with the primary focus on rilzabrutinib. Rilzabrutinib is an innovative BTK inhibitor and a ‘pipeline in a pill’ with its anticipated first launch in Immune Thrombocytopenia (ITP), an autoimmune rare blood disorder. This individual will partner with multiple cross-functional teams and agencies to drive the creation and ongoing optimization of digital campaigns, aligning digital plans and strategies with brand objectives, goals, and budgets. This individual will also manage the execution and implementation of digital marketing tactics inclusive of personalization and audience-driven segmentation. Depending on need, this person may also collaborate on HCP digital efforts with the HCP marketing team. This position is based in Cambridge, MA and will report into the consumer marketing lead for rare hematology.
Sanofi is an innovative global healthcare company, committed to transforming the lives of people with autoimmune/rare blood disorders, among other diseases of high unmet need. Our talented teams across the value chain work together to revolutionize treatment, continually improve products, understand unmet needs, and connect communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities:
Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of digital engagement activities to drive desired behavior change.
Possess an understanding of the multiple channels to reach consumers including how channels can be effectively integrated to deliver cross-channel customer journeys.
Constant focus on enabling the best customer experience in every interaction.
Familiar with actionable digital measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives.
Increase key performance metrics to attract and move audiences with content, including organic prospect traffic, time on page, click-through rates, subscribers, form fills, and registrations.
Active pursuit of data & insight-based steering of digital investments; Shares insights and shape recommendations based on behavioral and performance data to assess campaign lift and ROI. This could apply across consumer and HCP customer types.
Act as the key point person for high-profile Sanofi digital initiatives (e.g. Digital Accelerator) & pilots.
Ability to adapt to the ever-changing digital landscape to identify areas of opportunity delivering the most impact for the brand.
Works well in a highly matrixed environment to successfully partner with cross-functional teams, and agency partners.
Self-starter, proactive in nature with strong communication and presentation skills
About you:
Bachelor’s degree and 5+ years’ experience in the pharmaceutical or biopharmaceutical industries.
Brand/Digital marketing and customer experience planning.
Strategic digital planning and execution.
Building cross functional consensus.
In-depth understanding of digital marketing channels and the key benefits that each achieve at driving enhanced customer relationships.
Strong understanding of digital marketing trends and innovations.
Strong understanding of how to interpret digital marketing insights and provide optimization recommendations based on insights.
Agency management.
Regulatory review experience.
Identifies and solves digital marketing challenges proactively.
Demonstrates solution-oriented approach and proficient problem-solving skills.
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
