Summary:
Role Summary
The ASPCA is seeking a strategic and creative leader to oversee the production of powerful photo and video content that brings our mission and impact to life and deepens engagement with priority audiences including the public, professionals, policymakers, staff, and future employees.
Reporting to the Senior Director, Creative Strategy & Branding, the Director, Multimedia Production will lead a team of multimedia professionals in developing high-quality, emotionally resonant visual stories. This role is responsible for shaping content that supports our communications, marketing, fundraising, advocacy and program goals—spanning platforms such as aspca.org, aspcapro.org, social media, email, integrated campaigns and media.
This leader will collaborate closely with internal and external teams to ensure all visual storytelling reflects the ASPCA’s brand, meets audience needs, and aligns with organizational priorities. They will direct the development of creative, working closely with their team to provide hands-on support with all aspects of the production process. They will also oversee content workflows and asset management, ensuring roles and responsibilities are clear and that photo and video materials are organized, accessible, and compliant with legal and brand guidelines.
The ideal candidate is a skilled storyteller with a strong background in visual production and a deep understanding of how to craft content that inspires action. They will partner closely with the Senior Director, Creative Strategy & Branding to set our creative vision and support strategic execution, and they thrive in a collaborative, mission-driven environment.
Where and When You’ll Work
This position is based in New York City.
What You’ll Get
Compensation
Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary ranges for this role are set forth below and may be modified in the future.
The target hiring range for this role $117,000-$125,000.
Benefits
At the ASPCA, you don’t have to choose between your passion and making a living. Our comprehensive benefits package helps ensure you can live a rewarding life at work and at home. Our benefits include, but are not limited to:
- Affordable health coverage, including medical, employer-paid dental, and optional vision coverage.
- Flexible time off that includes vacation time, sick and bereavement time, paid parental leave, 10 company paid holidays, and paid personal time off that allows you even more flexibility to observe the days that mean the most to you.
- Competitive financial incentives and retirement savings including a 401(k) plan with generous employer contributions — we match dollar for dollar up to 4% and provide an additional 4% contribution toward your future each year.
Robust professional development opportunities including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field, and so much more.
For more information on our benefits offerings, visit our website.
Responsibilities:
Responsibilities will include, but are not limited to:
Lead Content Production & Strategic Storytelling (55%)
- Oversee the development of compelling photo and video content that brings the ASPCA’s mission to life and drives engagement across channels.
- Partner with program, marketing, and creative teams to identify strong story opportunities and ensure visual content supports organizational priorities and campaigns + moments on the integrated calendar. Develop subject matter familiarity to ensure content reflects the depth and impact of ASPCA programs.
- Guide the creative direction, production, and review of multimedia assets to ensure they are emotionally resonant, brand-aligned (visual, tone, messaging), and legally compliant.
- Leverage strong communication + collaboration skills to understand project goals, ask thoughtful questions, and align asset planning with organizational priorities.
- Provide mentorship and guidance to team members on production best practices, including planning, filming, lighting, audio, and post-production techniques to support continuous skill development and content quality.
- Manage the team’s travel schedule to ensure coverage of key events, fieldwork, and content needs across the organization.
- Oversee logistics for location and studio shoots, including talent, budget, equipment, and production materials such as shot lists and storyboards.
- Apply audience insights and channel best practices to craft content that is effective, impactful, and optimized for reach and engagement.
- Stay current on emerging multimedia tools and distribution platforms, recommending strategic investments and analyzing content performance to optimize creativity, efficiency, and audience impact.
- Support the adoption of storytelling and brand guidelines across the organization, including training staff and collaborating with external partners + vendors.
Team Leadership & Management (25%)
- Supervise and develop a team of photo and video professionals, fostering a collaborative, creative, and mission-driven culture that focuses on innovative approaches to storytelling.
- Provide regular coaching, feedback, and performance guidance through regular 1:1 meetings, quarterly feedback sessions, annual performance reviews and goal setting to support professional growth and team alignment with organizational priorities.
- Seek opportunities for direct reports to build relationships with other ASPCA staff in creative, editorial, and content roles
- Source, onboard, and manage contractors (photographers, videographers, voiceover artists, etc.) to expand production capacity and ensure consistent quality across all content. Maintain and socialize list of trusted contractors to support organizational projects as needed.
- Inspire a culture of creativity and innovation across the creative + multimedia team
Content Infrastructure & Asset Management (10%)
- Oversee production workflows and the management of photo/video assets, including digital asset systems (Widen), licensing, and usage rights.
- Support the creation of content packs, editorial calendars, and campaign toolkits to prioritize and scale storytelling across departments.
- Maintain and regularly update the Multimedia Fieldwork Calendar and monthly activity recaps to provide visibility into team priorities, coverage, and impact across the organization.
- Manage external vendors and freelancers to supplement internal capabilities as needed.
Additional Responsibilities (10%)
- Participate in departmental planning and cross-functional initiatives.
- Contribute to team brainstorming and creative ideation across marketing efforts.
- Perform other duties as assigned in support of the organization’s mission and storytelling goals.
Exemplifies the ASPCA’s Core Values:
- Has Commitment and dedication to improving the lives of animals
- Demonstrates Ownership and feels responsible for outcomes
- Believes in Team – that we are stronger together
- Seeks to Elevate others and reimagine what is possible
- Focuses on Impact, specifically making change for animals
Language
Education
- High School Diploma, GED, or Equivalent Experience (required)
Qualifications:
- Strong understanding of visual storytelling and content production across digital channels, including asset needs for paid, earned, and owned media to support brand, fundraising, and advocacy goals.
- Proficient in operating a range of photo and video equipment—including cameras, lighting setups, microphones, and related gear—to support high-quality, on-location and in-studio production
- Proficient with Adobe Creative Suite, Canva, and digital asset management tools
- Willingness to travel up to 25% of the time for field productions to provide hands-on direction and support
- Skilled at leading projects from concept through delivery—balancing creativity, strategy, and execution
- Strong organizational and time management skills; able to juggle multiple projects and deadlines
- Comfortable providing creative direction, feedback, and guiding content reviews
- Excellent written and verbal communication skills
- Detail-oriented with a strong commitment to brand consistency and content quality
- Passion for animal welfare and alignment with the ASPCA’s mission
Work Experience
- 8+ years of experience producing multimedia content, with a strong focus on video and photo storytelling
- Minimum 3 years of proven experience managing and mentoring creative teams, including producers, editors, and content creators
- Experience working in a nonprofit or mission-driven organization is a plus but not required.
- Experience collaborating with internal teams and external partners to develop high-impact content
Qualifications:
Language:
English
Education and Work Experience:
High School Diploma (Required)
Our EEO Policy:
The ASPCA is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the ASPCA’s standard application process, which will ensure an equal employment opportunity without imposing undue hardship on the ASPCA. Please inform the ASPCA’s People Team if you need an accommodation in order to complete any forms or to otherwise participate in the application process.
Individuals seeking employment are considered without regards to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.
ASPCA is an Equal Opportunity Employer (M/F/D/V).
About Us:
The ASPCA was founded in 1866 on the belief that animals are entitled to kind and respectful treatment by humans and must be protected under the law. As a 501(c)(3) not-for-profit corporation with more than two million supporters nationwide, the ASPCA is committed to preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.
The ASPCA is headquartered in New York City, where we maintain a full-service animal hospital, spay/neuter clinic, mobile spay/neuter and primary pet care clinics, a rehabilitation center for canine victims of cruelty, kitten nursery, adoption center, and two community veterinary centers.
The ASPCA also operates programs and services that extend nationwide. We assist animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary community through research, training, and resources.
At the ASPCA, we are committed to fostering a collaborative and compassionate culture and we welcome all voices to contribute to our lifesaving mission. Our staff represent a vast array of backgrounds and diversity dimensions, bringing with them valuable experiences and perspectives. They join the ASPCA to learn, grow, and continually do their best work on behalf of animals. We are inspired by our staff, partners, and the communities we support across the country who work to improve animal lives. We are committed to diversity, equity, and inclusion at the ASPCA because it elevates our organizational culture, aligns with our Core Values, and enables us to move further and faster toward the ASPCA’s vision – that all animals live good lives; valued by society, protected by its laws, and free from cruelty, pain and suffering.
Your Employee Rights Under the Family and Medical Leave Act:
Pursuant to regulations of the Family and Medical Leave Act (FMLA), we provide this notice to applicants about eligible employees’ protected leave for certain reasons. Click on the link to learn more.
Applicants that are residents of Colorado: Per CO Senate Bill 23-058, we cannot generally request or require any age-related information (i.e., age, DOB, attendance or graduation dates from an educational institution) on an initial employment application; this includes any age-related inquiries in the initial interview. We are permitted to require/request additional application materials; if those materials contain any age-related information, an applicant may redact the information before submitting an initial employment application.
Indiana Applicants: Pursuant to Indiana law, we are providing notice that it is an unlawful employment practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by: (1) refusing to employ an applicant for employment on the basis that the applicant is a veteran of the armed forces of the United States; or (2) refusing to employ an applicant for employment on the basis that the applicant is a member of the Indiana National Guard or a member of a reserve component. Should you feel that you were a victim of discrimination on the basis of veteran status, please let us know at careers@aspca.org. Alternatively, you can file a complaint with the following agencies at any time: Indiana Civil Rights Commission (ICRC) 100 North Senate Avenue, Room N103, Indianapolis, IN 46204; Office: (317) 232-2600 | Toll Free: (800) 628-2909; Hearing Impaired: (800) 743-3333 | Fax: (317) 232-6580; E-mail: icrc@crc.in.gov | Website: www.in.gov/icrc. Equal Employment Opportunity Commission - Indianapolis Field Office; 115 W. Washington Street South Tower Suite 600; Indianapolis, IN 46204; Phone: 463-999-1240; Fax: 317-226-7953; TTY: 1-800-669-6820;ASL Video Phone: 844-234-5122.
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