About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
About the Role
As the VP, Global Operations, Social Media, you will design the systems and processes that power a world-class social ecosystem – and keep it future-ready. Blending operational rigor with an eye for emerging trends, you’ll lead the evolution of our global infrastructure while continuously exploring new technologies, platforms, and capabilities to keep us at the forefront of a rapidly changing landscape. Partnering across regions, brands, and business units, you will align social strategy with enterprise priorities, ensure scalable execution, and unlock efficiencies that accelerate growth, engagement, and performance.
Key Responsibilities
Global Social Operations Strategy
- Build and continuously refine a unified social framework – playbooks, workflows, KPIs, and governance.
- Translate strategy into scalable, data-led execution across paid, owned, earned, and social commerce.
Cross-Functional & Regional Alignment
- Lead alignment across creative, media, data/analytics, brand, influencer, customer experience, and legal teams.
- Serve as the connective tissue between global and local social teams to ensure consistency and local relevance.
Technology, Tools & Innovation
- Set the vision for the global social tech stack; drive tool selection, integration, and optimization.
- Pilot and scale emerging capabilities (AI, automation, generative content, social commerce). Own the global social media tech stack (listening, publishing, analytics, advocacy, UGC, content management).
Talent & Capability Building
- Define resourcing strategy – central, regional, and in-market – including in-house vs. agency mix.
- Lead global training and enablement to elevate social fluency across levels and functions.
- Champion DEI, culture, and talent development within global teams and partner agencies.
Performance, Risk & Reputation Management
- Oversee real-time social intelligence to inform brand safety, crisis response, and executive reporting.
- Ensure adherence to global compliance standards and platform policy changes.
- Lead executive-level updates on performance, opportunities, and risk across the social ecosystem.
Qualifications:
- 12+ years in marketing, digital or social media roles; 5+ years in global leadership.
- Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
- Deep understanding of the end-to-end social ecosystem: paid, organic, influencer, UGC, and commerce.
- Strong grasp of MarTech, data, and social platform dynamics.
- Executive presence with exceptional communication, stakeholder management, and change leadership skills.
- Strategic thinker who can zoom out on enterprise goals and zoom in on operational detail.
Experience:
- Global oversight at a Fortune 500 or high-growth brand
- Led social operations or transformation at scale – e.g., implementing global content systems, in-housing social media, consolidating tools, etc.
- Demonstrated success in driving measurable business impact through social operations.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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