Gen Z at Work: Loud, Proud, and Changing the Game
Gen Z—those born between 1997 and 2012, is the most LGBTQ+ identifying generation in history. According to a 2024 Gallup poll, over 20% of Gen Z adults identify as LGBTQ+, making this generation a driving force for inclusive workplaces.
Pride Month isn't just about parades and rainbow logos, especially for Gen Z. It's about authentic allyship, equity, and policy change in the workplace.
What Gen Z Wants From Employers
For Gen Z, performative support isn’t enough. This generation expects employers to:
- Celebrate diversity visibly and meaningfully
- Offer comprehensive benefits for LGBTQ+ employees
- Create psychologically safe workplaces
- Support inclusive hiring and leadership practices
💡 “I’m not looking for a job that tolerates me. I want one that sees me, values me, and advocates for me,” says Maya, a 23-year-old Gen Z project manager in New York.
What Pride Looks Like in the Modern Workplace
Here’s how organizations can honor Pride and support Gen Z beyond the rainbow:
1. Implement Inclusive Policies Year-Round
Include:
- Gender-neutral restrooms
- Name/pronoun change processes
- Anti-discrimination protections for sexual orientation and gender identity
2. Offer LGBTQ+ Health and Mental Health Benefits
Mental health resources, gender-affirming care, and fertility benefits are crucial.
🔗 The Trevor Project’s 2024 LGBTQ+ Workplace Wellness Guide
3. Create Safe Spaces & ERGs
Employee Resource Groups (ERGs) help build a sense of belonging and can lead to retention, mentorship, and leadership opportunities.
🔗 Out & Equal Workplace Advocates
4. Support LGBTQ+ Youth and Emerging Talent
Sponsor LGBTQ+ scholarships, internships, and youth employment programs. It not only builds goodwill—it builds a pipeline of diverse talent.
🔗 Point Foundation – LGBTQ+ Scholarships
5. Pay More Than Lip Service During Pride Month
Instead of slapping a rainbow on your logo, take action:
- Donate to LGBTQ+ causes
- Share stories from LGBTQ+ team members
- Partner with queer-owned vendors and creators
A Gen Z Employee’s Perspective
“At my company, Pride means community. Our CEO joins our ERG events. HR listens when we raise concerns. We’re not perfect, but I feel like I belong here.”
—Tariq, 26, Data Analyst (he/they)
For Brands & Employers: Pride Is a Year-Round Commitment
If your company wants to attract and retain, Gen Z talent, supporting LGBTQ+ rights can’t be a seasonal trend. It needs to be baked into your culture, benefits, and leadership values.
Resources for Gen Z Job Seekers
Final Thought: Pride Is a Movement, Not a Moment
For Gen Z, celebrating Pride in the workplace is about living your truth while knowing your employer has your back. As the most vocal and values-driven workforce yet, they’re demanding real change, not just rainbow merch.
If your company wants to win over Gen Z, start with a simple question:
"Can our LGBTQ+ employees truly thrive here?"